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Fashion brand Miu Miu opens new store in Seoul
30
Oct '13
Miu Miu continues to strengthen its distribution network in South Korea, with the opening of a new shop in Seoul, located in the prestigious ‘Hyundai Coex’ department store.

Dedicated to presenting the full brand image, the new store is laid out on a single level and has an overall area of 115 square meters.

On the outside two corner display windows of plate glass frame the steel covered entrance, leading into the inside space.

The store, carried out to a design by the architect Roberto Baciocchi, defines a setting in which iconic elements of the brand are combined with contemporary details, establishing a new equilibrium. Modern display niches in polished steel and steel honeycomb with a mirror surface have been inserted into the classic damask-lined walls.

The ceiling, which has the same innovative luminous surface, creates a refined play of contrasts with the matt black granite floor, helping to give the store an elegant and sophisticated atmosphere.

Prada


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