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Australia's menswear defying fashion retail slowdown
Jan '14
Retail sector has been witnessing a sluggish growth in Australia but this slowdown has given rise to new age fashion brands for men, which are resisting the current downward curve in the country’s retail sector.
The competition is heating up in the men’s wear segment in Australia with the entry of foreign brands such as Zara, Top Shop and Gap. Quality and credibility of the brand is playing a major role in their success stories. However, today the mantra for the success of men’s fashion brands is owing to their presence in both the online and offline world.
Matt Jensen, the founder and chief executive of M.J.Bale, an Australian menswear label offering supremely-tailored, intelligently-designed garments, said that its relationship with merino wool industry gives it an edge over others. He also stressed on the importance of being a respectable player, both online and offline to achieve brand loyalty.
M.J. Bale's obsession with quality begins with the supply chain, which stretches from the paddocks of rural Australia, to the centuries-old textile mills of Northern Italy and sartorial workshops of Japan. It sales are made out through its retail stores in Sydney, Melbourne, ­Brisbane, Canberra and Perth but direct-to-customer, or online transactions, make up about 8 per cent of the total sales!
Other major brands like Kloke, P. Johnson, Brent Wilson, and David Jones have all been able to establish themselves in both online and bricks-and-mortar stores. With market expected to grow further in the year 2014, the Australian menswear segment has never had it so good and is now ready to set the world on fire. 

Fibre2fashion News Desk - India

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