Gucci celebrates 50 years in Japan with new capsule line

03 Feb '14

4 min read

A tribute to the original piece that first introduced the print, the scarf will benefit the ongoing “UNESCO Association Scholarship - GUCCI Scholar” initiative: the House will donate 100% of sales proceeds from the scarf to the cause.

In May, the House will open its renovated Aoyama flagship, located in Omotesando, Tokyo. To celebrate Frida Giannini’s store design concept, “Lapo’s Wardrobe,” a MADE TO MEASURE capsule collection designed by Giannini and Lapo Elkann, will see its Japanese debut. Additionally, an exhibit will showcase Gucci Première gowns in Japan for the first time – a unique viewing of couture craftsmanship.

In July, for the second year, Gucci will be the main sponsor of Hidetoshi Nakata’s charity gala dedicated to the “REVALUE NIPPON PROJECT,” which aims to promote the development of Japanese traditional culture and craftsmanship. In keeping with the craftsmanship theme of this year’s charity gala, Katagami (Japanese Traditional Paper Stencil), teams consisting of artists, designers and experts from different communities, including Gucci, will create special one-of-a-kind pieces for the charity auction.

In the second half of the year, Creative Director Frida Giannini will pay a special visit to Japan as part of the celebrations. Giannini and Gucci President and CEO Patrizio di Marco will host a dinner in honor of UNESCO.

Social responsibility is key to Gucci as the House enters its fiftieth year in Japan and will be an integral part of this year’s celebrations, with the upcoming capsule collection, culminating event benefiting UNESCO, and continued support of Japanese craftsmanship. Inspired by an appreciation of Japan’s culture, art, and history of craftsmanship, the House will continue to engage with its Japanese enthusiasts through dedicated initiatives that link common values to our future.

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