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MIU MIU opens second store in Beijing
May '14
Miu Miu continues its expansion in mainland China opening a second store in the capital city of Beijing, located in the recently renovated department store ‘In88’.
Designed by the architect Roberto Baciocchi, the 405 square-metre space is laid out over two storeys and offers ready-to-wear, footwear, handbags and accessories. The ground floor is dedicated to shoes, handbags and accessories. Ready-to-wear is housed on the first floor.
A glass and metal façade is embedded with light boxes framed in polished steel and showcasing images from the current Miu Miu print campaign. Behind the windows hangs a perforated metal curtain ensuring privacy while allowing diffused light to gently filter through.
Inside, walls are clad in signature gold damask while display trays and cabinets are lined with a mirrored honeycomb motif. In this way, product is framed by glittering surfaces and a unique brightness is seen throughout the environment.
Such hyper-feminine materials are juxtaposed with discreetly precious matt black marble terrazzo flooring that leads seamlessly to a staircase crafted in that same stone linking the two storeys. Metal-framed seating clad is upholstered in richly coloured silk velvet offering both intimacy and comfort.
Finally, the ceiling is hung with more perforated metal, in this case screen-printed with the aforementioned, iconic damask design, bringing a sense of unity and harmony to the whole.
Miu Miu Beijing Intime 88, Shop L1-117, Beijing In88, No. 88, Wangfujing Avenue, Dongcheng District, Beijing, 100006, P. R. China.


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