Home / Knowledge / News / Fashion / The Woolmark Company & Shoppers Stop to promote wool
The Woolmark Company & Shoppers Stop to promote wool
21
Nov '14
The Indian retail chain Shoppers Stop has joined forces with the Australian-based international wool textile organisation The Woolmark Company to promote finest quality wool and woollen apparels in India.

Scheduled to run till December 15th, 2014 in key outlets across 11 cities including Delhi, Mumbai, Chandigarh, Kolkata, Bangalore, Jaipur, Lucknow, Jalandhar, Amritsar, Ludhiana and Pune, the promotional campaign aims to educate shoppers about the versatility of wool and highlight the luxury, style, comfort and safety benefits of Merino wool made garments.

Arti Gudal, the country manager at The Woolmark Company in India, commented on the partnership, “We are extremely delighted to be associated with Shoppers Stop, India’s largest retail chain, which has been known for offering premium fashion and lifestyle services, innovatively, across the country. With its huge in-store customer database, we are confident that we will successfully reach out to all our relevant consumers with the right message.”

She further explained the motto of the campaign, “Consumers in India recognize wool but the inherent capabilities, strength and the dynamics of the fibre are not well known. But with this campaign we clearly aim to inform a new generation of consumers the natural attributes and benefits of Merino wool and establish it as the fibre of choice for fine, contemporary fashion.”

“We have been constantly engaging with various labels and designers through innovative initiatives to drive awareness, build affinity, and create excitement amongst the Indian and global fashion fraternity. We feel that a step taken ahead with this campaign will certainly raise wool’s profile amongst discerning consumers in India,” she adds.

Vinay Bhatia, the customer care associate and executive vice-president, Marketing, Loyalty and Analytics, Shoppers Stop Ltd., also stated, “We are delighted to partner with The Woolmark Company in this effort to promote and reinforce the use of wool and woolen apparel. The Woolmark Company is the leading custodian of wool quality standards and an established brand in the global fashion fraternity. We are delighted to give our customers the opportunity to indulge in the signature Woolmark experience.”

The campaign will be rolled out through several ground-level activities and marketing mechanisms such as in-store promotions, digital media and branding that will not only help create interest in consumers but also expose them to a range of quality woollen apparels and woollen brands stocked by Shoppers Stop.

Reputed brands in the Indian woollen and apparel industry such as Apollo Shawls, Bhutti Weavers Co-operative society limited, Monte Carlo, Oswal Knit (India) Ltd, Rage Knit, Shingora Textiles Limited are also participating in the campaign by promoting the Australian Merino wool across regional markets in India.


Must ReadView All

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Rwanda to pay tax of exporters affected by AGOA suspension

Apparel/Garments | On 18th Jun 2018

Rwanda to pay tax of exporters affected by AGOA suspension

Rwanda will take over the tax obligations of its apparel exporters to ...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Urmil Arya

Sushila International, a well established textile organisation established ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search