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Lane Bryant's Cacique ad celebrates women of all sizes
11
Apr '15
Lane Bryant, a leader in plus size womenswear that specialises in sizes 14 to 28, has unveiled a new revolutionary spring season campaign celebrating women of all shapes and sizes, titled #ImNoAngel, for its Cacique lingerie range.

Aiming to challenge and redefine society’s stereotypical perception of sexy with a powerful core message ‘ALL women are sexy’, the advertorial showcases models Ashley Graham, Marquita Pring, Candice Huffine, Victoria Lee, Justine Legault and Elly Mayday, all scantily dressed in the latest polka dots, horizontal stripes and embroidery adorned innerwear.

Commenting on the campaign, the American company’s CEO and president, Linda Heasley, said in a press release, “Our ‘#ImNoAngel’ campaign is designed to empower all women to love every part of herself. Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way.”

Conceptualized by creative agency- Laird and Partners, the advertisement video and images have been shot by famed photographer Cass Bird. The #ImNoAngel hashtag was created as a headline provoking all to come together in redefining the ideals of sexy with the hopes of igniting a significant revolution.

The mesh and lace heavy Cacique collection is available in sizes 36-50C- DDD, 40-44B and 38-44 FGH cups. (PB)

Fibre2fashion News Desk - India


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