Home / Knowledge / News / Fashion / Pure London revamps & unveils new website
Pure London revamps & unveils new website
08
Jun '15
Pure London has launched a brand new website, which it said, is designed to offer buyers, retailers and media with a fresh, innovative way to discover exciting brands at the show, all year round.

“Electric Beach, the re-launched and refuelled website will empower its audience with buying connections, trends inspiration and content-rich insights to achieve growth,” it said in a press release.

Brands will be encouraged to regularly update their image galleries, thereby offering a 365 degree approach for buyers to source both in-season pieces for short order as well as preview new collections for the season ahead.

“As a result, the website will form the largest directory of brands and products in the UK, making it an indispensable tool for buying and discovering brands not only seasonally, but all year round,” the organisers informed.

According to organisers, buyers will have the option to search by brand, or instead search by product description and can then, like and save their favourite products before making direct contact with brands.

Adding to the in-depth content will be exclusive interviews with brands and industry experts, supported by enhanced social media activity, market and retail guides, and a full content programme on site at the show.

“Concepts of discovery, adventure and excitement are central to both the website design and the bold and beautiful SS16 theme,” the organisers observed.

Distilled from the WGSN ‘Deep Summer’ trend, the deeply blissed out and sensory Electric Beach theme explores latent energy, luminosity and light effects, water and underwater discovery.

Vibrant colours and textures, dream-like notions and a UV/neon colour palette map a journey towards a summer festival of fashion, where Pure London will gather over 600 major players and fresh new talent.

The next edition will house brands like Humanoid, Guess, Isabel De Pedro, B.Young, Minkpink, Little Mistress, Fly London, GEOX, Paco Herrero, Modalu, Konplott, Oilily, Showroom One and Camper. (AR)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search