Home / Knowledge / News / Fashion / Shoppers Stop, BCCL in strategic partnership
Shoppers Stop, BCCL in strategic partnership
06
Aug '15
Shoppers Stop, one of India's top fashion retailer and Bennett, Coleman & Co. Ltd. (BCCL), the country's leading media house, have announced a strategic partnership to extend Femina, one of BCCL's flagship brands, into the consumer products space, BCCL said in a press release.

As part of this unique 'co-create and co-own' partnership, BCCL will license 'Femina Flaunt' to Shoppers Stop, to design, develop, and retail the brand, exclusively across Shoppers Stop stores, in the core fashion categories – apparel, footwear, accessories and bags.

'Flaunt' is the retail identity developed by BCCL for Femina.

Commenting on the partnership, Vineet Jain, BCCL MD, said, “This is in line with our brand extension strategy to partner with the best-in-class players to unlock immense hidden value in many of our marquee brands. As a group, we've always been ahead on the innovation curve, and this partnership is another such example.”

Govind Shrikhande, customer care associate and MD, Shoppers Stop Ltd. added, “In line with our brand philosophy of 'Start Something New', we have embarked on a new partnership with the BCCL group to launch 'Femina Flaunt' in our stores. The premium positioning of this brand fits seamlessly into our diverse portfolio of premium brands. We are positive that 'Femina Flaunt' will be a huge success with our discerning customers.”

The 'Femina Flaunt' range will be retailed exclusively through 300-400 sq feet of dedicated shop-in-shop space, within Shoppers Stop stores. The range will be launched in the Fall-Winter season this year, and will be available across 20 Shoppers Stop stores to begin with, and going up to 50 stores by the third year.

'Femina Flaunt' range is being developed for the premium space, targeting today's urban, independent, progressive and discerning women in the 25-35 years age group who work and reside in the top 25 cities. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search