Home / Knowledge / News / Fashion / Rado and Komen light New York in pink
Rado and Komen light New York in pink
07
Oct '06
Rado, the Swiss watch company celebrated a second year of its partnership with the Susan G. Komen Breast Cancer Foundation with a billboard unveiling in New York's Times Square.

Rado created a call to action to visit website and enter the name of a loved one who has been affected by breast cancer. For every name entered through October 31, 2006, Rado will make a donation to the Komen Foundation in their honor.

Once unveiled, multiple electronic screens scrolled each name entered on the Rado website for one hour. Companies in Times Square that donated time on their electronic screens during the event included MTV, Cingular Wireless, Prudential Financial, and Toys "R" Us Times Square.

Times Square was filled with hundreds of survivors, members of the medical field, and supporters of breast cancer research who were excited to see their loved one's name in lights. Special guests including celebrity chef Nobu Matsuhisa, LPGA golfer, Val Skinner, WNBA player, Becky Hammon and Bob Wexler, CEO of Tourneau -- The World's Largest Watch Store, were in attendance to introduce the program and unveil the screens.

For the past year, Rado, the Swiss watch company, has been a supporter of breast cancer research and awareness through its partnership with the Susan G. Komen Breast Cancer Foundation.

In 2005, Rado introduced the "Time to Fight" campaign in an aggressive effort to help save the lives of thousands of women and is committed to the battle against breast cancer by donating 10 percent of the retail sales of the Sintra Jubile Pink collection to the Komen Foundation for each product purchased by a consumer.


Must ReadView All

Robert Lighthizer speaking at the opening of the ministerial plenary of the 16th Forum of AGOA, in Lome. Courtesy: US Embassy in Togo

Textiles | On 17th Aug 2017

US committed to Africa, Lighthizer tells AGOA forum

The United States and Africa can jointly create a better business...

Textiles | On 17th Aug 2017

Sri Lankan textile exports down 4.1% in May 2017

After showing positive trend for two consecutive months, Sri Lankan...

Courtesy: CBEC

Textiles | On 17th Aug 2017

E-commerce firms need to file monthly statements: CBEC

India’s Central Board of Excise and Customs (CBEC) has clarified that ...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.0%
No
17.2%
Skip
13.8%

Total Votes: 29

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
41.4%
No
37.9%
Skip
20.7%

Total Votes: 29

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
82.8%
No
6.9%
Skip
10.3%

Total Votes: 29

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
58.6%
No
10.3%
Skip
31.0%

Total Votes: 29


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X