Home / Knowledge / News / Fashion / Rado and Komen light New York in pink
Rado and Komen light New York in pink
07
Oct '06
Rado, the Swiss watch company celebrated a second year of its partnership with the Susan G. Komen Breast Cancer Foundation with a billboard unveiling in New York's Times Square.

Rado created a call to action to visit website and enter the name of a loved one who has been affected by breast cancer. For every name entered through October 31, 2006, Rado will make a donation to the Komen Foundation in their honor.

Once unveiled, multiple electronic screens scrolled each name entered on the Rado website for one hour. Companies in Times Square that donated time on their electronic screens during the event included MTV, Cingular Wireless, Prudential Financial, and Toys "R" Us Times Square.

Times Square was filled with hundreds of survivors, members of the medical field, and supporters of breast cancer research who were excited to see their loved one's name in lights. Special guests including celebrity chef Nobu Matsuhisa, LPGA golfer, Val Skinner, WNBA player, Becky Hammon and Bob Wexler, CEO of Tourneau -- The World's Largest Watch Store, were in attendance to introduce the program and unveil the screens.

For the past year, Rado, the Swiss watch company, has been a supporter of breast cancer research and awareness through its partnership with the Susan G. Komen Breast Cancer Foundation.

In 2005, Rado introduced the "Time to Fight" campaign in an aggressive effort to help save the lives of thousands of women and is committed to the battle against breast cancer by donating 10 percent of the retail sales of the Sintra Jubile Pink collection to the Komen Foundation for each product purchased by a consumer.

Must ReadView All

Textiles | On 28th Apr 2017

Fix 5% GST rate for textile goods: Textile bodies

Uniform levy of 5 per cent Goods and Services Tax (GST) on all...

Textiles | On 28th Apr 2017

India lifts CVD imposed on Nepali Jute goods

The countervailing duty (CVD) that was imposed on Nepali jute...

Courtesy: Williamsburg Garment Company

Fashion | On 28th Apr 2017

'We have grown by staying small & maximising efforts'

The easiest way to go out of business is to be too big or expand too...

Interviews View All

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X