Home / Knowledge / News / Fashion / Rado and Komen light New York in pink
Rado and Komen light New York in pink
07
Oct '06
Rado, the Swiss watch company celebrated a second year of its partnership with the Susan G. Komen Breast Cancer Foundation with a billboard unveiling in New York's Times Square.

Rado created a call to action to visit website and enter the name of a loved one who has been affected by breast cancer. For every name entered through October 31, 2006, Rado will make a donation to the Komen Foundation in their honor.

Once unveiled, multiple electronic screens scrolled each name entered on the Rado website for one hour. Companies in Times Square that donated time on their electronic screens during the event included MTV, Cingular Wireless, Prudential Financial, and Toys "R" Us Times Square.

Times Square was filled with hundreds of survivors, members of the medical field, and supporters of breast cancer research who were excited to see their loved one's name in lights. Special guests including celebrity chef Nobu Matsuhisa, LPGA golfer, Val Skinner, WNBA player, Becky Hammon and Bob Wexler, CEO of Tourneau -- The World's Largest Watch Store, were in attendance to introduce the program and unveil the screens.

For the past year, Rado, the Swiss watch company, has been a supporter of breast cancer research and awareness through its partnership with the Susan G. Komen Breast Cancer Foundation.

In 2005, Rado introduced the "Time to Fight" campaign in an aggressive effort to help save the lives of thousands of women and is committed to the battle against breast cancer by donating 10 percent of the retail sales of the Sintra Jubile Pink collection to the Komen Foundation for each product purchased by a consumer.

Must ReadView All

Fashion | On 28th Jul 2016

Gildan acquires Peds for $55 million

Montreal-based family apparel marketer Gildan Activewear Inc....

Information Technology | On 28th Jul 2016

E-com can generate 12 mn jobs in India

E-commerce has the potential to add 12 million of the 80 million new...

Textiles | On 28th Jul 2016

Odisha wants SPV rule for textile parks relaxed

The one third textile entrepreneur stipulation in forming SPVs or...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
June 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search