Percept Holdings consolidates its presence in fashion domain

12 Mar '07

2 min read

NEW DELHI:
D'Mark (PDM) India, the sports, celebrity and event management arm of Percept Holdings, has planned to consolidate its presence in fashion domain with a talent hunt for designers and instituting a fashion retail week lined up.

It is already managing the Wills Lifestyle India Fashion Week

PDM plans to launch a reality TV show with retail major Pantaloon to bring out the designer in a homemaker or a college student.

Winning designs in the reality TV show will fetch the designer a chance to work with the retailer on its apparel brands.

PDM will also launch a hunt for local designers.

"The focus, in terms of designers, has been on Delhi and Mumbai so far. We would look beyond these metros for designers in smaller cities. There is a lot of untapped potential in this area," said Percept Holdings joint MD Shailendra Singh.

Fashion brands for middle and upper-middle classes will be showcased at India Fashion Retail Week providing a national platform to the designers.

"For the fashion retail week, we are talking to four corporates, the names of which I won't be able to reveal at this moment," Mr Singh said.

Fashion retail week will provide 150-200 brands a chance to exhibit their products not only for consumer but also smaller retailers and franchisees, he added.

The event is slated take place in February next year whereas the first fashion retail awards would be staged around June next year.

PDM has proposed FDCI that it be given preferred partner status for events held by association like fashion awards and couture week.

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