Interviews
17 fashion-luxury brands in top 100
30 Jul '07
2 min read
Brand culture is spreading its wings around the globe, where companies are creating and building international brands to captivate consumers, not only by breaking geographical boundaries but also religious and cultural barriers.
The survey of Top 100 Best Global Brands shows how leading companies manage and promote their brands through unique business plans. Whether these initiatives focus on a communication output or an internal program to engage employees with the brand, all of the analysis suggests that the brand strategy itself has the ultimate impact on the brand's ability to create and build its value.
For instance, the two sport giants see contrasting results, with Nike taking the 29th spot and Adidas at 69th. Same seems to be the scene for Personal Care category, where Gillette stands at 16th rank while Johnson & Johnson squeezes in at No 90.
At 51st position, L'Oreal was the only Cosmetic brand that made it to top 100.
As for Luxury brands, Louis Vuitton (LV) stood at 17th, Gucci made it to top 50 by holding the 46th spot and Tiffany's was nowhere near and was ranked at 79.
Gap took the highest position in Clothing accessory fashion category at 61st and Polo Ralph Lauren just made it and grabbed the 99th spot.
In all, the top 100 global brands together were worth more than one trillion dollars. 17 brands made it from Fashion-Apparel-Luxury category, having earned elite reputation in their respective fields.
The survey of Top 100 Best Global Brands shows how leading companies manage and promote their brands through unique business plans. Whether these initiatives focus on a communication output or an internal program to engage employees with the brand, all of the analysis suggests that the brand strategy itself has the ultimate impact on the brand's ability to create and build its value.
For instance, the two sport giants see contrasting results, with Nike taking the 29th spot and Adidas at 69th. Same seems to be the scene for Personal Care category, where Gillette stands at 16th rank while Johnson & Johnson squeezes in at No 90.
At 51st position, L'Oreal was the only Cosmetic brand that made it to top 100.
As for Luxury brands, Louis Vuitton (LV) stood at 17th, Gucci made it to top 50 by holding the 46th spot and Tiffany's was nowhere near and was ranked at 79.
Gap took the highest position in Clothing accessory fashion category at 61st and Polo Ralph Lauren just made it and grabbed the 99th spot.
In all, the top 100 global brands together were worth more than one trillion dollars. 17 brands made it from Fashion-Apparel-Luxury category, having earned elite reputation in their respective fields.
Fibre2fashion, News Desk - India
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