Air India has planned a massive makeover and has decided to flaunt creative image. They have also roped in renowned designer Ritu Beri to develop uniquely elegant uniforms for cabin and crew.
Talking to Fibre2fashion, Beri explained, “The concept behind the uniforms is to create a 'powerful' global identity for Air India, and a look, which is internationally acceptable and reflects the glory of India.”
She further elaborated, “The inspiration for this project comes from the sacred Konark Sun Temple of Puri. This Temple marks a point of achievement in architecture depicting the grace, joy and rhythm of life, all in its wondrous variety. There is an endless wealth of decoration, from intricate patterns to boldly standing sculptures, which is the foundation for the uniforms. The print on these saris will depict wheels and arches of the Temple. The saris and tunics will have sun symbols with rays going in all the directions reflecting the Konark Chakra. Sari represents strong Indigenous yet stylish elements and is adorned with a dramatic palla.”
The uniforms will include sarees, tunics, scarfs, jackets, coats, aprons and shoes as well as specially designed ties for men in colours of red, orange, black & white. Designer beamed, “This is the most appropriate palette. While red stands for strength and leadership orange reflects our cultural roots.”
Fibre2fashion, News Desk - India
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