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'BECOME LEGENDARY' campaign unveiled
10 Jan '08
2 min read
“BECOME LEGENDARY grew from the proud heritage earned by Michael Jordan and the Air Jordan franchise, and is the next chapter in the evolution of Jordan Brand,” says Roman Vega, Brand Manager, Jordan Brand.
“The launch of the AIR JORDAN XX3 and the new brand signature signals a transition from Michael Jordan as a player to a coach so that all people can look to follow in his footsteps to BECOME LEGENDARY in their own right.”
Launching mid-January 2008, the ads will air nationally on major networks including ABC, ESPN, TNT, and CBS during pivotal sporting events including the AFC/NFC football championships, NBA All-Star Weekend, NCAA basketball tournament and the NBA playoffs.
“The launch of the AIR JORDAN XX3 and the new brand signature signals a transition from Michael Jordan as a player to a coach so that all people can look to follow in his footsteps to BECOME LEGENDARY in their own right.”
Launching mid-January 2008, the ads will air nationally on major networks including ABC, ESPN, TNT, and CBS during pivotal sporting events including the AFC/NFC football championships, NBA All-Star Weekend, NCAA basketball tournament and the NBA playoffs.
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