Dana Buchman classic lifestyle brand to be sold at Kohl's
18 Jan '08
2 min read
We have been very successful with Kohl's to date, and I cannot think of a better way to serve a customer we both love than by working together to offer her a complete lifestyle brand. This is a win-win opportunity for all involved.”
Under the agreement, the Dana Buchman classic lifestyle brand will be designed by Liz Claiborne Inc. Kohl's will lead the manufacturing, production, distribution and marketing of the collection. Dana Buchman's image and likeness is expected to be leveraged in marketing.
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