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Fishman and Tobin to design Dockers children's collection
Jan '08
Dockers San Francisco announced it will expand the brand's current children's product offering to include a full range of tops, pants, outwear and school uniforms for boys and girls, sizes 4-20. The Dockers children's collection will be designed, produced and distributed by Fishman and Tobin Inc, a leading children's apparel company, under a new licensing agreement with the Dockers brand.

The collection is scheduled to debut in Fall 2008 at department stores, national chains, Dockers retail stores and on dockers.com.

"Dockers San Francisco has evolved into a true lifestyle brand and we want to extend our lifestyle point-of-view to include the entire family with a robust head-to-toe product assortment for children," said John Goodman, president, Dockers San Francisco. "We are very pleased about our new partnership with Fishman and Tobin, Inc. Their exceptional category expertise coupled with our extraordinary brand equity make for a perfect fit."

"We are excited to have forged a relationship with a powerhouse brand like Dockers," said Jimmy Rosenfeld, president sales & merchandising, Fishman and Tobin, Inc. "This partnership provides us with a wonderful opportunity to launch a children's collection for a leading brand allowing us to extend our leadership in the children's category. We look forward to developing a range of children's apparel that will showcase the look and feel of the Dockers brand."

Levi Strauss & Co

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