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Paul Smith selects Greek menswear designer
Jan '08
A graduate of St. Martin's School, Ioannis Cholidis is a Greek menswear designer who inflects fine tailoring with activewear and sportswear accents. In 2006, he designed a line of Puma sneakers presented during London Fashion Week. In the same year he worked with Stella McCartney creating clothes for the English band Coldplay.

Thanks to his eclectic approach to fashion and his inventive take on colour for men, he's the one that Sir Paul Smith - the best loved of English designers - chose in 2007 to find a new way for men to enjoy Australian Merino wool.

Ioannis Cholidis's collection for the Protégé Project:
Frame by frame, Ioannis Cholidis's collection depicts the everyday life of a stylish young man who shifts easily between business and casual looks.

Comfortably proportioned pants and shorts contrast nicely with slimfit shirts, pullovers and twinsets. Pants make quite a fashion statement, as in the wool denims for leisure occasions, or the sleeker models with exclusive detailing like copper hardware and the lastest in padding and fringe. The colour spectrum ranges from the softest pastels to deep anthracite grey and navy blue hues.

Strongpoint of the Cholidis collection is a bent for reinventing the all-time classics of men's casuals (usually denims or leathers) in Australian Merino wool. Result: soft five-pocket jeans, peacoat, bomber and biker jacket all in a wool fabric offering innovative ease and surprising tech performance.

Australian Wool Innovation Limited

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