Interviews
PBA Director proud of ISSE success
01 Feb '08
3 min read
The Professional Beauty Association's annual International Salon & Spa Expo played host to large crowds of industry professionals, January 26-28, 2008, at the Long Beach Convention Center.
Over 30,000 licensed beauty professionals took advantage of a sold out show floor and continuous education - both on and off the show floor.
Over 465 exhibitors packed the sold-out expo floor. Leading companies such as RUSK, Scruples, Vidal Sassoon, Clairol Professional, Wella/Sebastian/Graham Webb (P&G Professional) Nioxin, Sexy Hair, OPI, TIGI, CND (Creative Nail), Farouk and more all entertained and educated attendees with floor to ceiling booths and continuous demonstrations and productions.
Attendees left happy with bags full of the latest and greatest styling products, tools and fingers itching to put the Spring and Summer 2008 trends to the test.
Celebrities such as Paris Hilton and Nip/Tuck's Kelly Carlson got in on the show floor action, with Paris promoting DreamCatchers hair extensions and Kelly visiting the RUSK pavilion.
"This year's ISSE demonstrated the growth of PBA. Everywhere you looked high-quality, innovative exhibitors and educators were illustrating how PBA supports each and every sector of the industry," states Lee Rizzuto Jr, Chair of the PBA Governing Council and CEO of Conair.
"Across the board, attendance was very strong. In the years to come, exhibitors and attendees alike can count on PBA continuingto grow this amazing event.
Over 30,000 licensed beauty professionals took advantage of a sold out show floor and continuous education - both on and off the show floor.
Over 465 exhibitors packed the sold-out expo floor. Leading companies such as RUSK, Scruples, Vidal Sassoon, Clairol Professional, Wella/Sebastian/Graham Webb (P&G Professional) Nioxin, Sexy Hair, OPI, TIGI, CND (Creative Nail), Farouk and more all entertained and educated attendees with floor to ceiling booths and continuous demonstrations and productions.
Attendees left happy with bags full of the latest and greatest styling products, tools and fingers itching to put the Spring and Summer 2008 trends to the test.
Celebrities such as Paris Hilton and Nip/Tuck's Kelly Carlson got in on the show floor action, with Paris promoting DreamCatchers hair extensions and Kelly visiting the RUSK pavilion.
"This year's ISSE demonstrated the growth of PBA. Everywhere you looked high-quality, innovative exhibitors and educators were illustrating how PBA supports each and every sector of the industry," states Lee Rizzuto Jr, Chair of the PBA Governing Council and CEO of Conair.
"Across the board, attendance was very strong. In the years to come, exhibitors and attendees alike can count on PBA continuingto grow this amazing event.
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