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Latest designer footwear collections by Payless at NYFW
04
Feb '08
While consumers survey the fresh crop of spring fashion now popping up in stores, Bryant Park fast-forwards to fall by offering industry insiders a sneak-peek of the fall 08 fashions-to-come.

Payless ShoeSource is again on the New York Fashion Week scene with guest designers Laura Poretzky, Lela Rose and Stacey Bendet to unveil the retailer's designer footwear and handbag collections for fall, which will hit stores beginning August 2008 for under $45 an item.

Shoppers can soon satisfy their designer-for-less appetites for spring. The spring 08 Abaete for Payless, Lela Rose for Payless and alice + olivia for Payless collections will be available in just a few weeks at select Payless stores and Payless.com.

These bold designer lines featuring runway looks for less will continue full force at Payless. The alice + olivia spring line is Stacey Bendet's first collection for Payless with summer and fall lines forthcoming. The collections for Rose and Poretzky will continue at Payless stores for several more seasons.

Payless is on a mission to democratize fashion and design in footwear and accessories. The Payless Designer Collections -- seasonal lines of original footwear and handbags created by fashion designers -- are a key piece of that strategy.

"We are thrilled to be with our three designers at the nation's premier fashion event -- New York Fashion Week," said Matt Rubel, chief executive officer for Payless ShoeSource.

"Our Guest Designer program is truly unique in the industry. Each designer has a distinctive design vocabulary that results in three very different collections in our stores.

There is no limit to the designer's creativity; they produce the designs and we create the shoes for their Fashion Week runway shows, and then commercialize those looks for Payless stores.

"It's a win for all -- customers get access to great designs and original runway style at a great price; the designers are supported, gain a new platform for their creativity, as well as broader access to their designs; and Payless is able to offer true Designer Collections -- among the most widely distributed designer footwear labels in America."


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