Dale Earnhardt Jr debuts adidas JR apparel line

06 Feb '08

3 min read

Dale Jr.'s official adidas JR. Nation apparel line will launch with men's and women's apparel such as t-shirts, jackets, hats and jerseys.

The adidas JR. Nation fan collection features the same adidas ClimaCool technology that allows Dale Jr. to stay cool on the track and will be first available at Sports Authority in Daytona on February 15 at 9 a.m. in conjunction with Speedweek.

In celebration of the launch, the first 88 people to purchase adidas JR. Nation Gear will receive an autographed hat. Fans can text "88" to "adidas" from their mobile phone to receive a message from Dale Jr. about the latest adidas gear.

Throughout the season, new products, including footwear, accessories and other exclusive gear, will debut in conjunction with special events like All-Star in Charlotte this May.

"I'm really excited for my first adidas line to launch here in Daytona," said Dale Jr. "It goes on sale Friday morning at 9 a.m. at Sports Authority, across from the speedway and on adidas.com.

This stuff will have some of the same adidas technology, like ClimaCool that I'll be racing with in the car. Fans can text '88' to 'adidas' for more information."

adidas ClimaCool technology is a ventilation system that addresses the needs of the body based on adidas' research of body mapping.

This system utilizes specially engineered air channels, materials and components to provide superior moisture management, enhanced evaporation and better breath ability.

Through adidas' strong nationwide network of retailers including adidas stores and Sports Authority, the adidas JR. Nation fan gear will be more accessible for Dale Jr. fans than ever before.

JR Motorsports

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