TotalBeauty skyrockets to top ten beauty website for women
08 Feb '08
2 min read
Having worked in consumer marketing for leading beauty brands, it became clear to Kovacogl that the industry was lacking an inclusive beauty guide for women of all ages and lifestyles.
To turn his vision of TotalBeauty.com into a reality, Kovacogl organized a team of experts in the fields of editorial content, new media and beauty marketing.
Bringing the best of the online beauty community together, the TotalBeauty.com team has been backstage at New York's Fashion Week reporting on the latest runway trends in hair, makeup and nails.
In partnership with a team of 20 of the nation's leading beauty bloggers to report in real-time backstage, these top, influential i-correspondents scooped on the latest runway trends and show highlights on their own blogs and on TotalBeauty.com.
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