Home / Knowledge / News / Fashion / Wooly Bully Wear unveils 2008 line with new pricing strategy
Wooly Bully Wear unveils 2008 line with new pricing strategy
Feb '08
When it comes to choosing fleece outerwear, women want a garment that reflects their personality and is anything but "boring."

But most of mass-produced styles and many popular brands lack imagination and character. Standing apart from the crowd, Wooly Bully Wear a Denver-based company that has specialized in women's fleece outerwear for the past 10 years - is anything but boring.

Tailoring each and every one of its 75 fleece outerwear fashions to a robust cross-section of discerning tastes, Wooly Bully Wear takes an ever-fresh approach to design by keeping customers' wishes in mind, without compromising quality.

What's more, with the unveiling of the 2008 line, Wooly Bully Wear is announcing two new directions: an expanded color story and a competitive pricing strategy.

"Last year, we focused on four distinct color stories for the entire line," says Howard Davis, president of Wooly Bully Wear. "This year, however, Wooly Bully Wear is an explosion of colors.

Customers can now choose from 11 color stories composed of over 50 chic shades. With all these options, we're not missing a single beat - or overlooking any customer."

Wooly Bully Wear has also adopted a fresh approach to its pricing strategy. Without compromising the integrity of its fleece outerwear, the company has dropped wholesale costs to enable a more competitive price point on the consumer end. Starting with the 2008 line, retail prices will range $48 to $180.

Must ReadView All

US commerce department finds dumping of low melt PSF

Textiles | On 20th Jun 2018

US commerce department finds dumping of low melt PSF

The US department of commerce (USDC) has announced affirmative final...

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Deepak Jain

We are using Facebook and Instagram to promote ourselves

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search