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Wooly Bully Wear unveils 2008 line with new pricing strategy
08
Feb '08
When it comes to choosing fleece outerwear, women want a garment that reflects their personality and is anything but "boring."

But most of mass-produced styles and many popular brands lack imagination and character. Standing apart from the crowd, Wooly Bully Wear a Denver-based company that has specialized in women's fleece outerwear for the past 10 years - is anything but boring.

Tailoring each and every one of its 75 fleece outerwear fashions to a robust cross-section of discerning tastes, Wooly Bully Wear takes an ever-fresh approach to design by keeping customers' wishes in mind, without compromising quality.

What's more, with the unveiling of the 2008 line, Wooly Bully Wear is announcing two new directions: an expanded color story and a competitive pricing strategy.

"Last year, we focused on four distinct color stories for the entire line," says Howard Davis, president of Wooly Bully Wear. "This year, however, Wooly Bully Wear is an explosion of colors.

Customers can now choose from 11 color stories composed of over 50 chic shades. With all these options, we're not missing a single beat - or overlooking any customer."

Wooly Bully Wear has also adopted a fresh approach to its pricing strategy. Without compromising the integrity of its fleece outerwear, the company has dropped wholesale costs to enable a more competitive price point on the consumer end. Starting with the 2008 line, retail prices will range $48 to $180.


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