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Damas unveils unique floating diamond collection
Feb '08
Damas, the leading international jewellery retailer in the Middle East, unveils the latest jewels of Fior – the unique floating diamond collection that elegantly captures a universe of emotions.

Like stars in the cosmos, these stunningly beautiful jewels highlight fine diamonds in all their three-dimensional glory. Fior offers a delectable array of diamond pendant chains and earrings designed to proclaim a woman's unique essence.

Crafted from the finest materials and designed to charm both the wearer and onlooker alike, these jewels sparkle with charm and allure as accents to a stylish wardrobe.

The original 'floating diamond' brand, Fior jewels are created using a special diamond setting technique backed by over two decades of pioneering research by Damas.

Every piece in its collection splendidly stands out as the creative output of a renowned name in jewellery design and craftsmanship.

What's more, discerning jewellery lovers are assured the highest quality standards with Fior's hallmark of authenticity on every creation.

"Fior's latest collections are poetic renditions in jewellery that brilliantly capture our finest emotions. Fluid lines and superb design make these creations must-have accessories that can be worn with effortless ease anytime," explains Tawhid Abdullah, Managing Director of Damas.

Secret to the sparkle:
The rare sparkle of Fior diamond jewellery is achieved using a unique setting technique that greatly enhances the precious stones' natural brilliance.

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