Home / Knowledge / News / Fashion / African Kicks Group launches innovative sneaker lines
African Kicks Group launches innovative sneaker lines
27
Feb '08
African Kicks Group announced the official European launch of its Africankicks and WestIndiankicks sneaker lines featuring innovative and appealing designs that showcase various country flags.

Each laced up sneaker is made with 100% leather and rubber outsole with a mesh lining. So far the collection consists of Nigeria, Jamaica, Ghana, Senegal and Liberia with plans on more sneakers being designed and added shortly from various countries within Africa and the Caribbean.

African Kicks CEO and Marketing Director Femi Olu comments, "We are about repping with every step. Everyone feeling good about their culture, history and where they're from is a good thing.

It is good to have an attractive sneaker where the 'bling' is in the culture you are representing. You don't have to rep one particular country, you can rep Jamaica, Ghana, Liberia, etc.

You do not even have to come from the particular country you want to rep as wearing a particular country just shows you have love and respect for that culture.

This is just the beginning; we are working on more country designs, styles and ideas. We are trying to educate via our footwear and bring awareness, which will bring more value to our brand and the end result is to bring all cultures closer together."

In accordance with educating ourselves and others, each country sneaker is attached with a tag explaining the history and meaning of the country's flag.

The Africankicks and WestIndiankicks collection will retail for $120 approx £65UK / EUR 85 Euros and will be available in select independent stores and online at their respective websites.

African Kicks Group understands and respects the power of the African and Caribbean communities worldwide. Michael Long-John, Director of Communications for the African Kicks collection, reaffirms and said, "One of our main target goals is to make known the buying power of Africans and Pan-Africans in the world."

African Kicks Group


Must ReadView All

Indian textile & apparel exports fall 13% in Jan 2018

Textiles | On 17th Feb 2018

Indian textile & apparel exports fall 13% in Jan 2018

A decline of 13 per cent year-on-year has been observed in the...

Brazilian cotton prices move up in first fortnight

Textiles | On 17th Feb 2018

Brazilian cotton prices move up in first fortnight

Cotton prices rose in Brazil in the first fortnight of February, as...

Courtesy: OrganoClick

Textiles | On 17th Feb 2018

OrganoClick introduces OrganoTex for water repellency

OrganoClick has introduced OrganoTex, a textile impregnation product...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.3%
No
12.9%
Skip
16.8%

Total Votes: 101

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.4%
No
29.7%
Skip
6.9%

Total Votes: 101

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.1%
No
8.9%
Skip
3.0%

Total Votes: 101

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.2%
No
7.9%
Skip
8.9%

Total Votes: 101


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search