Home / Knowledge / News / Fashion / Hussein Chalayan as Creative Director for PUMA
Hussein Chalayan as Creative Director for PUMA
28
Feb '08
Sportlifestyle company PUMA announces that it appointed Hussein Chalayan, a global designer, artist and film maker, as the Creative Director for PUMA with immediate effect, responsible for designing, creating and developing the sport fashion collections of the brand.

PUMA also acquired a majority stake in Chalayan's London-based fashion business and brand Hussein Chalayan. Through this long-term partnership with PUMA, Chalayan will have the opportunity to grow his ready to wear fashion collections.

“Hussein Chalayan is a proven visionary in the fashion, design and art industries. As our Creative Director for our Sport Fashion business, Chalayan will bring his use of new technology, forward-thinking design and provocative point of view to PUMA,” said Jochen Zeitz, Chairman and CEO of PUMA.

“Acquiring majority shares of the Hussein Chalayan brand is giving PUMA the ability to move into a new space, expanding our reach to become the most desirable Sportlifestyle company in the world.”

In his position as Creative Director, based in London, Chalayan will be responsible for all creative direction for PUMA Sport Fashion collections and will touch all product categories including footwear, apparel and accessories. Chalayan will work hands-on with all PUMA respective design teams worldwide.

PUMA will support Chalayan to grow his brand worldwide, using guidance, resources and infrastructure from PUMA's parent company PPR and giving the Hussein Chalayan brand a better opportunity to evolve in the retail environment. His influence will be initially reflected in the fall 2009 collections.


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

Courtesy: Delta Galil

Apparel/Garments | On 23rd Feb 2018

Delta Galil 2017 sales up 16% to $1,368.1 million

Delta Galil sales for full year 2017 increased 16 per cent to...

Interviews View All

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Urmil Arya

Sushila International, a well established textile organisation established ...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search