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LANXESS brings next season's trends for tanneries
12
Mar '08
A couple of seasons ago everything was loud, smooth and glossy, and preferably blue or kiwi, then we had the 70s revival in orange and mauve so what's next? The experts at LANXESS AG know the answer.

This year the leather team at the specialty chemical company one of the market leaders in leather chemistry and technology has once again compiled a “leather trend book” to show tanneries what next season's trends are going to be, what colors, structures and surface touches will be in fashion in Spring/Summer 2009. And on the practical side, there are also formulations and processing suggestions.

“Each year the leather sector eagerly awaits news of the latest fashion trends,” says Bianca Verstegen, product manager in LANXESS's Leather business unit, reporting from Milan, “because the sooner a manufacturer knows what is going to be in demand in the coming season the better.

In the leather industry it is not just the colors that are important. These are generally dictated by the textile sector.

Tanners also have to know what kind of surface touch, appearance and overall impression are wanted for fashionable upper leather, whether brushed or glossy, nubuck or patent, imitation crocodile or abstract grain patterns. All these factors determine whether a leather is in keeping with the trend or not. We help our customers to be prepared.”

LANXESS's leather experts have their finger on the pulse. And they have the benefit of a leather competence center complete with laboratory and applications development department in Italy, one of the centers of the fashion industry.

They are also supported in their work by a well-known designer and stylist who is at home in all the major Italian fashion houses and is up to the minute with fashion developments around the world. Together they have come up with four visions for 2009:

Passion, desire and humanity are fashions that never go out of fashion. Poetry is communication that uses sensual colors for constant interplay between fact and fantasy.


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