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Tommy store at Fifth Avenue to be true flagship for brand
Mar '08
Tommy Hilfiger Group unveiled the location of a global flagship store at 681 Fifth Avenue, between 53rd and 54th streets, in New York City.

The 22,000 square foot store, spread over four floors, will become the premiere flagship store in the company's global retail portfolio, which over the years has grown to consist of 545 stores worldwide.

Tommy Hilfiger joins an elite mix of retailers on one of the most luxurious and prestigious shopping avenues in the world by making its home in the space formerly occupied by Fortunoff since the late 1970s.

The signing of this lease marks yet another strategic move to expand the brand's retail presence in the United States. Once opened in November 2008, this store will join the newly opened Hilfiger Denim concept store and the women's boutique on Bleecker Street in Manhattan, the Georgetown store in Washington, D.C. and the soon to be opened Miami Beach, Florida store in May 2008.

The new flagship location will be the first Tommy Hilfiger store worldwide to incorporate every product category of the Tommy Hilfiger lifestyle, including the runway collection, menswear, womenswear, childrenswear, tailored, footwear, accessories, home, as well as the complete Hilfiger Denim collection.

Fred Gehring, CEO of Tommy Hilfiger Group states, "Tommy Hilfiger has grown to become a globally recognized, premium lifestyle brand representing the quintessential values of 'Classic American Cool.'

We have established an important retail presence throughout the world in cities such as London, Paris, Milan, Moscow, Shanghai, and Sao Paolo. Yet we were missing a real global anchor in New York City, the home of our brand, for quite some time.

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