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Oscar winner Halle Berry to debut her first fragrance
15 Mar '08
2 min read
Coty Inc, a leader in the global beauty industry and the world's largest fragrance company, announced the signing of Oscar-award winning actress Halle Berry to market her debut fragrance.
"A woman who defines beauty, Halle Berry exudes sophistication, glamour, sensuality and natural elegance a combination of unique characteristics that will be bottled inside her exclusive fragrance," said Bernd Beetz, CEO, Coty Inc. "Working hand-in-hand with Halle, Coty will develop and deliver a new, one-of-a-kind scent that captures the essence of a strong, beautiful and inspirational woman."
Set to debut globally in spring 2009, the yet-to-be named fragrance is the first for the iconic actress. Berry will play an integral role in the conception to market process and will work with Coty's talented marketing, creative and product development teams.
"For years I've created my own personal scent by mixing fragrances at home. I am passionate about this project as I've always wanted hands-on experience in creating a fragrance that is a true representation of me," commented Berry.
"Selecting a fragrance is a very personal choice and I am delighted to have this opportunity to express myself in a creative new way working with Coty."
"Halle Berry is a trailblazer in the acting community and a role model to consumers and celebrities alike," noted Steve Mormoris, SVP Global Marketing, Coty Beauty.
"Her grace, style and charm have the combined ability to attract a wide array of fans. We look forward to building the Halle Berry fragrance brand into a blockbuster success for consumers everywhere."
"A woman who defines beauty, Halle Berry exudes sophistication, glamour, sensuality and natural elegance a combination of unique characteristics that will be bottled inside her exclusive fragrance," said Bernd Beetz, CEO, Coty Inc. "Working hand-in-hand with Halle, Coty will develop and deliver a new, one-of-a-kind scent that captures the essence of a strong, beautiful and inspirational woman."
Set to debut globally in spring 2009, the yet-to-be named fragrance is the first for the iconic actress. Berry will play an integral role in the conception to market process and will work with Coty's talented marketing, creative and product development teams.
"For years I've created my own personal scent by mixing fragrances at home. I am passionate about this project as I've always wanted hands-on experience in creating a fragrance that is a true representation of me," commented Berry.
"Selecting a fragrance is a very personal choice and I am delighted to have this opportunity to express myself in a creative new way working with Coty."
"Halle Berry is a trailblazer in the acting community and a role model to consumers and celebrities alike," noted Steve Mormoris, SVP Global Marketing, Coty Beauty.
"Her grace, style and charm have the combined ability to attract a wide array of fans. We look forward to building the Halle Berry fragrance brand into a blockbuster success for consumers everywhere."
Coty Inc
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