Home / Knowledge / News / Fashion / Maison Martin & L'Oréal announce new vision for perfume
Maison Martin & L'Oréal announce new vision for perfume
18
Mar '08
L'Oréal's Luxury Products Division announces the signing of a partnership agreement with Maison Martin Margiela for the creation of a first line of perfumes. This agreement expresses their shared wish to combine their expertise and reflect the unconventional and innovative world of Maison Martin Margiela through a perfume.

Maison Martin Margiela, avant-garde expertise:
Graduating from the Académie Royale d'Anvers in 1979, Martin Margiela joined Jean-Paul Gaultier's team before founding Maison Martin Margiela in 1988. At the same time, Hermès entrusted him with the artistic direction of its collections from 1999 to 2004.

In 2002, Renzo Rosso, President of the Only The Brave Group joined forces with him becoming a majority shareholder in the House. Today, Maison Martin Margiela is structured around 32 single brand sales outlets and more than 500 multi-brand stores across five continents. In 6 years, their turnover has increased fourfold.

Often characterised as iconoclastic and experimentalist, Maison Martin Margiela bases its creative expression on recycling, transformation and reinterpretation: an emotion, a unique and timeless proposition which challenges shapes and rules.

White, a symbol of simplicity and purity, unifies all the premises and items belonging to the House; it has become its most obvious visual identity, just as anonymity has become its signature.

“In our constant search for new forms of expression and creation,the desire to design a perfume appeared obvious. This perfume must be in our image, an elixir of all that we are and are fond of. The L'Oréal teams give us the human support and skills necessary to launch us on this adventure, while respecting our history, identity and values. This partnership is also a union between two worlds which mutually complement, support, nurture and inspire.” Maison Martin Margiela.


Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search