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Pony International celebrates re-launch with marketing blitz
19 Mar '08
3 min read
"Each of these collections highlight the signature Chevron logo focusing on an anti-establishment approach not marred with needless gimmicks," says Pulli, the former Creative Director of Basketball at Adidas.
Wulff, the former President of Nike Americas, joined Pony in July of 2007 and began to identify the cast he needed to design, market and manage the multi-national footwear brand.
In conjunction with Fishtank Brand Advertising, marketing efforts culminate with the launch of the Back in the Game campaign in national TV, print, digital and retail media.
In addition to a revamped product line and an all-star team, Pony will launch a new, robust website featuring its footwear collection, exclusive video, blog commentary and more, created by POD Post-Digital.
The March blitz will take advantage of the basketball-crazed month, and coincide with new product releases in premium footwear channels such as Foot Locker, Footaction, Champs Sports and Eastbay.
Wulff, the former President of Nike Americas, joined Pony in July of 2007 and began to identify the cast he needed to design, market and manage the multi-national footwear brand.
In conjunction with Fishtank Brand Advertising, marketing efforts culminate with the launch of the Back in the Game campaign in national TV, print, digital and retail media.
In addition to a revamped product line and an all-star team, Pony will launch a new, robust website featuring its footwear collection, exclusive video, blog commentary and more, created by POD Post-Digital.
The March blitz will take advantage of the basketball-crazed month, and coincide with new product releases in premium footwear channels such as Foot Locker, Footaction, Champs Sports and Eastbay.
Pony International LLC
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