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French lingerie brand opens an exclusive store at Breach Candy
Mar '08
Etam, the leading French lingerie brand, a part of the Future Group, opened its exclusive store in Mumbai at Breach Candy in South Mumbai.

On the occasion, super model Viveka Babajee showcased 'Etam Spring Summer 2008 collection', comprising of lingerie, swim wear and night wear.

She also interacted with some customers and shared with them some lingerie style tips. An exclusive wine and cheese event was also held at the store in the evening.

The newly launched 'Etam Spring Summer 2008 collection' draws inspiration from cultures all over the world, including ornamental prints from North Africa, oriental designs from the far east, latin sensuality from South America and is all about feminity and delicate styling.

Over 400 new options will be available this season, in bras, panties and nightwear, in a combination of materials including satin, laces, microfibre and cotton in fresh lively colours, symbolic of the spring and summer seasons.

The collection is perfect for the young and trendy modern woman, who likes lively colors, is looking for a casual and relaxed styling, likes contrasts.

For women looking for conventional styles and colours, Etam has a range of basics in the softer colours, besides white & black.

This season , Etam also introduces an innovative new range of night wear in stretch satin material, which offers great comfort without compromising on look of the satin fabric.

Etam retails through 35 stores in India and is available through exclusive stand-alone stores and shop-in-shop outlets at select Pantaloons, Lifestyle and Central stores in Mumbai, Delhi, Hyderabad, Pune, Vadodra and Bangalore.

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