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Dubai to host Middle East launch of Gold Expressions 2008
Mar '08
Dubai has once again reinforced its status as the 'City of Gold' by hosting the Middle East Launch of Gold Expressions 2008 – the Language of Italian Design.

It was the first time the 317-piece gold jewellery collection was presented outside Italy after its global launch in Vicenza Fair in January 2008 - a clear indication of the importance of the Middle East market to Italy's gold jewellery industry.

Madinat Jumeirah Hotel's Joharah Ballroom was the perfect backdrop for the exclusive event and attended by Dubai society, key industry players, prominent editors and dignitaries from the diplomatic community.

The expansive ballroom was transformed into a grand piazza replete with an imposing façade of a palazzo, antique lamp posts, wrought iron benches and greenery, the romantic setting for the grand display of the celebrated Italian 18k gold jewellery collection.

The main attraction of the evening was the much-awaited fashion parade featuring approximately 180 pieces of exquisite Italian jewellery from the Gold Expressions 2008 collection.

Opening the gala event, Moaz Barakat, Managing Director of World Gold Council in the Middle East, Pakistan and Turkey, announced: “The Middle East is one of the most important markets worldwide for Italian gold jewellery products.

We are proud to say that we have risen to become the world's top import destination of Italian gold jewellery products. With Italy's pivotal role as the centre of innovation and excellence in the design and manufacture of gold jewellery, we deem the thriving Italian gold jewellery industry essential to the growth of global gold consumption.”

Passionate arias filled the ballroom which set the all-Italian theme of the event. In a fast past-paced presentation, twenty-two elegant models in simple yet alluring black dresses donned exquisitely crafted gold necklaces, earrings, bracelets and rings.

It was truly a grand feast for the senses, reinforcing that gold jewellery is indeed contemporary and tangible to consumer in signature Italian pageantry.

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