Home / Knowledge / News / Fashion / Ashmita recreates age old beauty of kalamkari in her designs
Ashmita recreates age old beauty of kalamkari in her designs
01
Apr '08
Her collection was called 'Gaia - An Awakening' and it was a fashionable call at Lakme Fashion Week by Ashmita Marwa to view mother earth and nature in a new light.

Reworking the beauty of the age old craft of Kalamkari from Andhra Pradesh into a more contemporary form, Ashmita brought in western silhouettes like quilted jackets, saris, churi pants, trapeze dresses and long flowing kurtas in the traditional kalamkari colours of indigo, black, red, beige, olive and fuchsia for vegetable dyes and natural fabrics.

Using the Kalamkari technique with imagination and style Asmita had simple silhouettes which allowed the beauty of the craft to be the focal point.

The show opened with a long sleeved printed coat worn with pants, followed by an indigo jacket and trousers set with just a few touches of kalamkari.

Pinafores with floral, bird or mythological prints were worn over simple white shirts and jeans or teamed with rouched pants.

Striking entries were the red bubble top with printed yoke with skinny jeans and the cute olive print smock floral trapeze top with olive churidars.

The dramatic Lehenga with the floral print and the red sari with a giant bird on the pallav was a fitting finale.

Getting traditional craft to blend with contemporary shapes and getting it just perfect is a difficult task but Asmita Marwa scored with her Gaia collection which will awaken the fashion stirrings in women from around the world.

Lakme Fashion Week


Must ReadView All

Japan’s JICA promoting energy-saving devices in Bangladesh

Apparel/Garments | On 21st Feb 2018

Japan’s JICA promoting energy-saving devices in Bangladesh

The Japan International Cooperation Agency (JICA) is promoting use of ...

China’s JD.com announces financing pacts for JD Logistics

Textiles | On 21st Feb 2018

China’s JD.com announces financing pacts for JD Logistics

China’s largest retailer JD.com Inc recently announced it has entered ...

Courtesy: Indorama Ventures

Textiles | On 21st Feb 2018

IVL 2017 revenue up 17% y-o-y to $8,438 million

Indorama Ventures Public Company Limited (IVL) has reported revenue...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search