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Nike+ SportBand to provide real-time performance feedback
03
Apr '08
This spring brings the next evolution of the Nike+ experience with a new option to help runners run and train. Available April 10th, Nike launches Nike+ SportBand, allowing runners to get real-time performance feedback during a run, while linking them to the world's largest running club.

In addition this spring, www.nikeplus.com introduces Nike+ Coach, a new personal coaching tool to help runners go the extra mile and engage like never before in the Nike+ global online running community.

Nike+ SportBand allows runners to see their distance, pace, time and calories burned when they run, in addition to gaining access to all of the features and tools on nikeplus.com.

Designed for runners who choose not to run with music and for those times when you can't use music, the Nike+ SportBand provides all the benefits of Nike+ technology, but opens up the Nike+ experience to a broader audience of runners.

Runners who enjoy that extra motivation, or who are music fans, can continue to hear their run details through an iPod nano system.

“Nike+ is all about improving your running experience,” said Trevor Edwards, Nike's Vice President of Global Brand and Category Management. “Nike + iPod revolutionized running. Now the Nike+ SportBand gives more choice and allows Nike+ to cover any running situation.

It tracks your distance, calories burned and other performance information while providing a simple link to the world's largest running club, when you choose not to or can't run with music.”

In the same manner that the Nike + iPod Sport Kit allows shoes to send information to a nano, the Nike+ SportBand is a wristwatch that also monitors a runner's steps. But now a runner can check time, pace, distance and calories burned at a glance of the wrist.

The Nike+ SportBand watch face is a detachable LINK that captures all the run data from a sensor located in the runner's Nike+ ready footwear. Once a run is completed, the LINK conveniently plugs into a computer like a USB drive, so data can then be sent to nikeplus.com where a runner's progress is tracked.

By offering runners a second way to track run data and progress, the Nike+ SportBand opens the Nike+ experience to runners across a variety of situations. It gives runners who are part of clubs or running groups a chance to keep track of their run information while on a social run.


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