Interviews
News Flash
Maurizio Bonas to develop seasonal collections at Vimal
04 Apr '08
4 min read
These Vimal showrooms will now offer not just the latest fabric collections for premium menswear, but also the Vimal range of men's apparel – shirts, trousers, suits and jackets.
This apparel would be available under three sub-brands, which will appeal to different sections of the male audience, as follows:
1. Vimal Red – As the colour suggests, this sub-brand would have a range of apparel with popular pricing and would appeal to a wide segment of the menswear market – both at the popular level as well the younger age groups. Currently, this range of apparel would have basic formals to suit everyday wearing occasions.
2. Vimal White – A premium and trendy range of apparel, this sub-brand would enjoy premium pricing and would appeal to those who would like to cut a trendy image. A distinctive range of formals with innovations in dressing ensures that the trendiness of the range comes through.
3. Vimal Black – This is the top-end sub-brand thatretails only exclusive finely crafted apparel, designed in the Italian fashion, inspired by the thoughts and guidance of Italy's wellknown fashion designer and President of the 'Made in Italy' committee, Maurizio Bonas.
This line of super-premium apparel appeals to those who wish to convey a statement of luxury and elegance. These sub-brands would be available in the new exclusive Vimal showrooms and in all the other stores stocking Vimal. However, Vimal Black would be available only at the exclusive Vimal showrooms.
Smt. Nita Ambani has been involved with all aspects relating to re-launch, store design, branding and customer experience in Vimal re-launch.
“We are all very proud of this moment of reviving the Vimal brand and offer consumers in Bangalore a brand which will once again regain the market leadership it enjoyed and top-of-the-mind recall,” she added.
Added Mr Srinivasan Padmanabhan COO-Textile Business. “ We have launched a new “Retail Look” that is designed to make shopping a truly memorable experience, and attract consumers in a big way.
We at Vimal have taken a lot of care in designing the layout of the store ensuring good product display. This will certainly be a delightful shopping experience to the customer.”
In October after the successful re-launch of its iconic textile brand, Vimal with a new look, new logo and new offerings, five showrooms were opened in Ahmedabad, Bangalore, Mumbai, Chennai and Kochi.
With these showrooms and many more to come Vimal is on its way to “Dressing up new India”; Welcome to the world of Vimal where we help you define fashion trends!
This apparel would be available under three sub-brands, which will appeal to different sections of the male audience, as follows:
1. Vimal Red – As the colour suggests, this sub-brand would have a range of apparel with popular pricing and would appeal to a wide segment of the menswear market – both at the popular level as well the younger age groups. Currently, this range of apparel would have basic formals to suit everyday wearing occasions.
2. Vimal White – A premium and trendy range of apparel, this sub-brand would enjoy premium pricing and would appeal to those who would like to cut a trendy image. A distinctive range of formals with innovations in dressing ensures that the trendiness of the range comes through.
3. Vimal Black – This is the top-end sub-brand thatretails only exclusive finely crafted apparel, designed in the Italian fashion, inspired by the thoughts and guidance of Italy's wellknown fashion designer and President of the 'Made in Italy' committee, Maurizio Bonas.
This line of super-premium apparel appeals to those who wish to convey a statement of luxury and elegance. These sub-brands would be available in the new exclusive Vimal showrooms and in all the other stores stocking Vimal. However, Vimal Black would be available only at the exclusive Vimal showrooms.
Smt. Nita Ambani has been involved with all aspects relating to re-launch, store design, branding and customer experience in Vimal re-launch.
“We are all very proud of this moment of reviving the Vimal brand and offer consumers in Bangalore a brand which will once again regain the market leadership it enjoyed and top-of-the-mind recall,” she added.
Added Mr Srinivasan Padmanabhan COO-Textile Business. “ We have launched a new “Retail Look” that is designed to make shopping a truly memorable experience, and attract consumers in a big way.
We at Vimal have taken a lot of care in designing the layout of the store ensuring good product display. This will certainly be a delightful shopping experience to the customer.”
In October after the successful re-launch of its iconic textile brand, Vimal with a new look, new logo and new offerings, five showrooms were opened in Ahmedabad, Bangalore, Mumbai, Chennai and Kochi.
With these showrooms and many more to come Vimal is on its way to “Dressing up new India”; Welcome to the world of Vimal where we help you define fashion trends!
Reliance Industries Limited
Popular News
Leave your Comments
Editor’s Pick
Yohan Lawrence
Joint Apparel Association Forum (JAAFSL)
Pratik Gadia
The Yarn Bazaar - Filosha Infotech Private Limited
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
