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ELLE Fashion ties up with Find Inc
10
Apr '08
ELLE.com has partnered with TheFind Inc, a leading shopping search engine that quickly discovers millions of lifestyle goods, to create an online shopping experience that is aligned with the sophisticated, fashion-forward sensibility of ELLE.

TheFind.com's uniquely powerful search tools enable ELLE.com users to quickly and efficiently find products across clothing, accessories and beauty categories. ELLE.com editors will serve as curators of the shopping site, selecting the retailers, brands and designers that reflect the current trends and taste of the magazine and its readers, thereby creating a customized, branded shopping experience unique to ELLE.

“ELLE has always been the ultimate shopping resource for smart, stylish women. Our readers want immediate access to the fashion and beauty products we feature in the magazine and online so they can reinterpret the trends and styles that we show in their own personal way,” said Roberta Myers, Editor-in- Chief of ELLE.

“By partnering with TheFind, we've created a resourceful shopping destination for our users,” said Keith Pollock, Executive Editor, ELLE.com. “This shopping tool perfectly complements the editorial content of the magazine, which will serve as the inspiration for our designer additions each month, and will continually shape the cache of products and retailers available via our partnership with TheFind.”

“We've tailored our overall capability to specifically reflect the ELLE fashion sensibility and visual appeal on their new shopping website,” said Siva Kumar, CEO of TheFind Inc. “We are able to leverage our comprehensive roster of brands, retailers and features by working with partners like ELLE who have a unique voice and style.


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