Luxottica signs distribution agreement with Stella McCartney

18 Apr '08

2 min read

Luxottica Group S.p.A a global leader in the design, manufacturing and distribution of premium fashion and luxury eyewear, and Stella McCartney Limited, a joint venture between Ms. Stella McCartney and Gucci Group N.V., announced the signing of a new long-term exclusive license agreement for the design, production and worldwide distribution of sunglasses under the luxury lifestyle brand Stella McCartney.

The agreement, which will begin on January 1, 2009, is for an initial term of six years, automatically renewable for an additional five-year term. The first collection will be launched in the summer of 2009.

Stella McCartney first introduced her eyewear line in 2003. She will continue to personally follow each step of the creative process, together with the Luxottica design and product team.

Marco Bizzarri, CEO and President of Stella McCartney commented: "This new agreement is geared towards strengthening further the presence of Stella McCartney eyewear in the market and aimed to further increase the international development of the brand.

We are particularly pleased to partner with Luxottica, the leading company in the sector, and combine our experience and expertise to make it a particularly strong partnership."

Andrea Guerra, CEO of Luxottica Group, commented: "We are extremely pleased with the new partnership with Ms. Stella McCartney and the Gucci Group.

She is one of the most renowned and respected young talents of the new generation of fashion designers. The values that her brand stand for are a perfect fit for our brand portfolio and an important step toward further strengthening its offering."

Stella McCartney sunglasses will be distributed through premium retail locations. After an initial launch phase during which the new collections will be distributed through Stella McCartney stores and the most exclusive doors in North America, Japan, Hong Kong and the Middle East, distribution will be broadened to reach all other key global eyewear markets.

Luxottica Group S.p.A

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