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Italy sportswear brand launches 'Kappa Under 14'

30 Apr '08
4 min read

Sports and sports related engagements are their preferred activities towards this end. The branded kids wear market in India till now had no dedicated offering in the sports wear segment.

With Kappa Under 14, we are plugging this gap in the kids wear market and making available to kids an international range of active sportswear.

The launch of Kappa Under 14 will be marked by our support to achievers and role models among kids in the sporting arena. The support to the little champ, Arjun Maini under the aegis of Kappa Under 14 is the first step in that direction.”

Added an excited Arjun Maini, “I love karting and want to continue achieving new heights in this sport. The support and confidence of Kappa Under 14 will go a long way in helping me achieve new milestones.”

The Kappa kids range has been put together on the basis of certain themes and activities and is in line with the Adults Range. There are two distinct ranges for both Boys and Girls.

The Boys range:
Soccer: This collection is inspired by soccer and includes Cut & Sew Jerseys, Hooded Tees & Soccer Shorts. This collection is very stylised with highlights in bright colours and prints to reflect the sport.

Training: The highlights for this collection include Fashion Tees with Prints and Appliqués and Cut & Sew Jerseys with Mesh fabric inserts to reflect the fashion on field. Jog Pants, ¾ Pants and shorts are also a part of the offering.

The Girls range:
Training: In Line with the Boys Training collection, the Girls collection also has a selection of styles for training but with a dash of colours to create a fashion appeal. Hooded tees in slub jersey with smart prints along with jog pants in full length and ¾ length are part of this collection.

Athletic Fashion: This collection is for the fashion conscious athletes. There is a line of Athletic Fashion wear with smart layered tops, dresses, and pleated skirts.

For both Boys & Girls:
Eroi & Banda: There are definite Eroi and Banda styles for Boys as well as girls which lead in to the adult line.

LMG Brands India Pvt Ltd

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