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Retail sales of diamond go up at Amazon Jewelry Store
06
May '08
Amazon.com Inc announced that retail diamond sales by Amazon.com LLC increased more than 100 percent in the first quarter of 2008. Each quarter, an increasing number of Amazon.com's tens of millions of customers are shopping the Amazon.com Jewelry store and Watches store, especially for important gift-giving occasions such as Mother's Day and graduation.

"We are very pleased that more and more of our customers are discovering the huge selection and convenience of Amazon.com's Jewelry and Watches store," said Peter Lai, Director, Amazon.com Jewelry & Watches store. "In addition to everyday items like books, electronics, shoes and beauty products, our customers are increasingly purchasing luxury goods, like diamonds, on Amazon.com as well."

Everything from pendants to stud earrings (in all sizes) to diamond chronograph watches were extremely popular with Amazon customers in the first quarter. Among the top-selling styles were a 14k white gold journey curve pendant, an assortment of princess-cut diamond solitaire rings and 1-carat round-cut diamond stud earrings. Black diamond pendants and diamond-accented watches also did very well.

Amazon added over 450 new diamond jewelry styles in the first quarter alone. One of the leading top sellers was the black diamond infinity pendant. Top-selling diamond watches included the Movado Diamond Amorosa watch, the Seiko Coutura watch and the Invicta Limited Edition Diamond chronograph watch.

Every piece of jewelry sold by Amazon.com LLC is inspected by jewelry professionals to verify quality attributes and ensure an excellent product. Customers will find detailed product specifications about each of the piece's components, including gemstones, settings and metal stamps.

A Learning Center provides buying guides for pearls, diamonds, precious metals and watches. Loose stones are independently certified to be a specific cut, clarity, color, shape and weight. Finally, the store provides all of the tools and helpful information that Amazon.com customers know and love, such as Customer Reviews, Top Sellers lists, So You'd Like To guides and Listmania lists.

Amazon.com Inc


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