Gemma Arterton to appear in Bond Girl 007 TV & Print Adv

23 May '08

3 min read

Keith Snelgrove, Sr. Vice President of Global Business Strategy at Danjaq LLC stated, "This was the perfect collaboration for two globally recognizable companies. By partnering with Avon to create a fragrance, we're able to bring a piece of the Bond Girls represented in our movies into the lives of women all over the world."

The fragrance, created by Firmenich, evokes the glamour, confidence and sensuality of the famous femmes fatale of the Bond franchise. The scent is a sexy cocktail of velvety florals, cool freshness and warm woods.

It features top notes of velvety white peach and orange blossom followed by mid-notes of jasmine, calypso orchid and freesia. The drydown consists of amber, cashmere wood and patchouli. Bond Girl 007 is housed in a sleek, seductive bottle reminiscent of a woman's body. The cap is a stealthy homage to a Bond spy gadget.

The fragrance will be featured in the Avon brochure, which is distributed through over 5 million Avon Representatives around the globe, as well as on the company's website. It will be supported by print and TV advertising in Avon's top markets throughout North America, Europe and Latin America.

Avon Products Inc

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