CafePress experiences 138% sales increase of elections related gear

10 Jun '08

3 min read

As the long road through the Presidential primary season came to a close, reenergized voters looking to 'sport their support' came out in droves resulting in the single largest sales of elections gear at CafePress.com.

Sales on the final day of the primary, Tuesday, June 3, and through Friday June 6, were 138% higher than an average sales day since the start of the campaign.

The CafePress Meter, a real-time look at which candidate is selling the most gear and available for all to see at CafePress.com, proved to be an accurate indicator of who would win the Democratic nomination.

Senator, and Presidential hopeful Barack Obama has been leading the pack with over 51% of sales since November of 2007.

"We anticipate political T-Shirts, pins, bumper stickers and other gear will continue to gain momentum as we approach the general election," comments CafePress Vice President of Marketing Amy Maniatis.

"We expect that our community of merchandise designers will create a wave of new political gear once the nominees' Vice Presidents are announced."

The CafePress community of merchandise designers is already looking ahead at the next big thing which party will prevail in the general election.

According to the CafePress Meter, merchandise supporting Democratic candidates account for 70% of sales since November of 2007 Republican supporting products account for 27%.

This data could be an indication of where the country is going, or simply the result of John McCain's early nomination.

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