Retail should not hide its head in the sand

27 Jun '08

6 min read

Düsseldorf creates synergies:
An important key in the Düsseldorf concept is developing synergies for retail. More and more, buyers are utilising the existing correlations between the four independent trade fairs at the Igedo Fashion Fairs.

Buyers attending CPD also visit Body Look and HMD with great interest. And vice versa. Full-line distributors especially benefit from this compressed and comprehensive overview in one location.

“The buyers' time and budgets is very limited in the extremely short ordering season. No buyer wants to visit dozens of trade fairs just to gain a halfway representative overview.

The need for a compact, cross-segment information and order platform is stronger than ever. We will continue on this path.” With this orientation, the Igedo Fashion Fairs as an information and sourcing pool are also strengthening their function as an export motor.

Especially buyers from Eastern Europe are travelling more often to Düsseldorf to place their orders there, with an upward tendency.

The Igedo Fashion Fairs, along with their showrooms, are a good place for internationally oriented labels to meet new customers.

With its clear profile, the Igedo Company underscores its desire to be a reliable and predictable partner to the industry.

Comprehensive supporting programme provides orientation Next to the diverse fashion assortment, the Igedo Company's extensive supporting programme offers orientation and entertainment as always.

Here an overview of several highlights:
Designer masques, trend shows, award ceremonies,informational events and parties provide pure entertainment and infotainment, as well as complete trend information.

More than 50 shows and events take place in the Fashion Theatre, on the Body Look show stage, in the Catwalk Café at Fashion Gallery and in other locations at the fairgrounds and in the city.

Admission to the fashion shows, lectures and trend seminars are for Igedo Fashion Fairs customers free of charge with very few exceptions. An up-to-date show calendar will be published in a timely manner before the trade fair opens.

The necessary glamour factor is once again provided by parties in the city, such as the Vogue Cocktail, the Petra Fashion Award ceremony, the Bunte New Faces Award or the Canon Award ceremony.

Power of D: events, service & more:
“Power of D.” the slogan for Düsseldorf, the fashion metropolis stands for the lifestyle of all fashion labels that are present in the city during the Igedo Fashion Fairs.

Simple and easy to find: The Power of D. Navigator the official trade fair catalogue lists the companies at the fair, in the Düsseldorf Fashion House and in the showrooms.

The Igedo Shuttle Service from the fairgrounds to the fashion stations simplifies movement within the city. Further services during the Igedo Fashion Fairs Düsseldorf include individual travel packages for buyers from around the globe, offered in cooperation with DMT – Düsseldorf Marketing & Tourismus GmbH, that ensure comfortable, easy and fast travel via air, train or automobile.

A popular and traditional service with the trade fair ticket: Free admission to all museums in the city during the trade fair with the integrated Düsseldorf Art.Card. An additional advantage is the free use of all public transportation vehicles in the Rhein-Ruhr and Rhein-Sieg transport systems.

Igedo Fashion Fairs Düsseldorf

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