Home / Knowledge / News / Fashion / Hello Kitty x Mad Barbarians create a bold new look for Spring
Hello Kitty x Mad Barbarians create a bold new look for Spring
24
Jul '08
Sanrio Global Consumer Products, a division of SANRIO Inc the international product company best known for Hello Kitty, announces Hello Kitty x Mad Barbarians, an inventive and contemporary collaboration with Japanese design sensations Mad Barbarians.

A design duo whose work is influenced by "pop, rock, cute, and foolish", Mad Barbarians designers Katsuya Saito and Masumi Ito are among Japan's most fantastical emerging artists.

This innovative agreement from the newly created Sanrio Global Consumer Products division builds upon SANRIO's global brand strategy and capitalizes on Hello Kitty's international status.

"This is one of those collaborations that our designers and hardcore Hello Kitty fans get super-excited about!" says Dave Marchi, Brand Marketing Manager for SANRIO.

"The look of this line probably won't appeal to every Hello Kitty fan out there, but those who get it will go crazy for it!"

The Hello Kitty x Mad Barbarians collaboration is an original and serendipitous partnership that brings a unique look to the Hello Kitty brand.

The fusion of Japanese design, underground art, and SANRIO's iconic imagery has created a distinctive style and approach for design concepts that interpret Hello Kitty in the Mad Barbarians' signature style.

Product concepts and merchandising mediums will be utilized in apparel, accessories and compelling lifestyle products to complement SANRIO's legendary merchandise mix.

The Hello Kitty x Mad Barbarians collaboration will debut in the U.S. exclusively at specialty retailer Hot Topic for Holiday '08, followed by a European roll out for Spring '09.

"The combination of Hello Kitty and Mad Barbarians creates a bold new look fusing pop art and nostalgia with a modern Japanese punk aesthetic," said Janet Hsu, President of Sanrio Global Consumer Products.

"As Mad Barbarians' work emerges as an imaginative and diverse art style, we are energized to see how their styles merge with our properties."

The Mad Barbarians artists, Katsuya Saito and Masumi Ito, will be making a special appearance and autograph signing at Comic-Con from July 24-27. They will be appearing at the Toy Tokyo and Munky King Booths. High resolution image available upon request.

SANRIO Inc


Must ReadView All

Uzbekistan, S Korea to launch textile techno park in Sept

Textiles | On 19th Feb 2018

Uzbekistan, S Korea to launch textile techno park in Sept

Uzbekistan and South Korea plan to launch a modern textile techno...

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

Textiles | On 19th Feb 2018

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

The largest global spandex producer Hyosung Corporation of South...

Courtesy: VF Corporation

Apparel/Garments | On 19th Feb 2018

VF Corp Q4 revenue climbs 20% to $3.6 billion

The revenue of VF Corporation, a global leader in branded lifestyle...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search