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Amoralia expands its wholesale operations
Jul '08
Amoralia, the leading British brand of beautiful underwear for pregnant women and nursing mothers is expanding its worldwide wholesale operations and is seeking international lingerie agents to represent the brand.

After seven hugely successful seasons – recently capped off by winning the UK Fashion Export Lingerie Award, Amoralia's Managing Director, Jules Fossett, announced that the company is now seeking to appoint lingerie agents in Spain, Germany and Russia.

“We have some fabulous agents working with us now. We've just appointed an agent in The Netherlands and have agents in France, Belgium, the USA and Denmark.

We now have the infrastructure in place and are keen to develop our international client base and fill the gap in the other territories.”

Amoralia has already proven its global appeal as boutiques from countries as diverse as Kuwait, South Africa and Australia have picked up the brand, showing a growing need worldwide for well-made, stylish maternity products.

As the range can be sold year-round to both maternity and lingerie boutiques and doesn't compete with other brands it is a profitable addition to any agent's porfolio.

Amoralia shows internationally at CPD Dusseldorf and Paris Lingerie, enabling agents to introduce the brand to their international clients.

The company will be showing its SS'09 collection at Paris Mode City on September 6/7/8 and looks forward to meeting prospective agents there.


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