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CPD Fashion Gallery, Concept 11 and Little Italy create accents
Jul '08
All's well that ends well, you might say. It was with mixed expectations that the entire sector had kicked off the Düsseldorf weekend despite high energy prices, consumer uncertainty, increasing inflation and the knock-on effects straining the European clothing trade.

Overall, the last few days saw some 54,000 buyers coming to Düsseldorf. Of these 29,700 attended the Igedo Fashion Fairs Düsseldorf ending on Tuesday and 8,700 the dfh – düsseldorf fashion house.

Given prevailing conditions the mood in the halls was good. 1,750 exhibitors and collections presented their 2009 Spring/Summer fashions at the CPD (Womenswear), Body Look (Body, Beach and Legwear), HMD (Menswear) and Global Fashion (Private Label, Sourcing) fairs. 30% of the 29,700 visitors came from abroad. The five top-ranking countries amongst the 60 nations represented amongst visitors were the Netherlands, Austria, Switzerland, Belgium and Russia.

Two thirds of visitors came from specialist clothing retail stores and boutiques and almost 90% were trade buyers. Two thirds of the trade buyers attending said they specifically used their visit to place orders. Over one third used the Igedo Fashion Fairs Düsseldorf to foster new business links. All in all buyers reserved 37% of their budget for new brands. Visitor satisfaction stood at 80%.

“We had a very exciting trade fair weekend,” said Frank Hartmann, CEO at the Igedo Company, summing up the fair on Tuesday. “The mood amongst retailers, the economic climate, the hot and humid weather and the announced strikes in air traffic were cause for concern for some. Given this backdrop we are now very satisfied with the way the fair went. We welcomed 20% of new visitors, the mood in the halls was largely positive, especially at Body Look with its new concept, and most of the areas at CPD were able to score points. Our market research highlighted how visitors seek new brands, especially at the exhibition centre, while the showrooms are visited primarily by regular customers. We want to build on this knowledge. The Igedo Fashion Fairs are and remain the focus and central meeting point for Düsseldorf's fashion business. This benefits the entire city with its over 800 showrooms.”

1,060 CPD exhibitors and collections showed what fashion has to offer in the forthcoming 2009 Spring/Summer season. The in all approximately 100 new exhibitors included Expresso, MDC Sportswear, Lanius, Peppercorn, Oxmo, Remei and the returning firm RedGreen. Visitor numbers in the halls were very good, particularly on Sunday and there was activity at all stands. “We are very satisfied with the way the fair went despite the difficult climate in the textile retail trade,” said Gloria Göllmann from “Sandwich” summing up their mood. Together with brands like Noa Noa, Nile Sportswear and Rimini the Sandwich label presented a fresh fashion mix in 'Concept 11'.

Great satisfaction also prevailed on all three days in the Fashion Gallery, the creative heart of CPD. The designers in Hall 14 presented their fashion with independent personality and uncompromising signature design. Almost 20% of visitors were interested in the high priced segment at the Igedo Fashion Fairs and were therefore perfectly catered for in the Fashion Gallery.

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