Home / Knowledge / News / Fashion / 'class of' jewelry & apparel to come with urban attitude for school market
'class of' jewelry & apparel to come with urban attitude for school market
30
Jul '08
Last year, high school students around the nation had a fresh way to commemorate their student years, with the launch of a new line of "class of" jewelry and apparel.

The new hip-hop style of hoodies, shirts, watches and jewelry were put together by the CEO of Banneker Inc Derrick Holmes.

Holmes is a renowned watch and jewelry designer who designed a high end line of wood faced watches, named after America's first African American clockmaker, Benjamin Banneker.

Holmes has joined forces with the top business magnates of hip-hop culture for an unprecedented business venture.

Through Jostens Inc, the leading marketer of products celebrating the significant milestones of graduating seniors all over the country, the trend-setting team created a luxurious yet affordable product line that shouts self-esteem and pride in success.

"I created Esteem Enterprises (a wholly owned subsidiary of Banneker Inc, BANI) to do the marketing for the school market and develop relevant products that resonate with youth," Holmes said.

"My designs are about presenting a successful image. I like to honor the people I admire, whether it's in a watch's name or the image on its face.

Through Banneker Inc, Phat Farm, Baby Phat and Deréon, each took that concept and applied it to high school memorabilia, giving students products influenced by the people and styles they look up to."

The new line is inspired by hip-hop fashion, with a lot of flash and sparkle. While the materials are high quality, the prices are kept affordable through replacing diamonds with crystals and silver with stainless steel.

For the Banneker Jewelry Collection, Holmes designed Class of '08, '09 and '10, rings, watches, pendants, stud and hoop earrings made with genuine wood with burl grain, crystal bezels and glass lenses.

"Some of it is 'bling-bling.' A lot of the influences are from what you see on a lot of music videos, which is what teens are buying. It's what they see and admire.

It matches them," Holmes said, adding, "This style was clearly not in any catalog before us. We brought it mainstream.

Though it is labeled urban style, the product line is not so much geared toward a geographic location, but it is more for people with a similar mindset.

"It's not just in the 'hood or tenements. It's in the all-white countryside. It's even in 90210. It's everywhere. This year we intend to take the line worldwide."

Perhaps the most successful products in the urban style line are from Deréon, a subsidiary designing exclusively for the high school market under the House of Deréon with Beyoncé.

Last year, Deréon offered a Class of '08 hoodie with the parent company's fleur-de-lis logo, worn by Beyoncé in her No. 1 hit video "Irreplaceable," and a class ring in a fleur-de-lis pattern with 27 cubic zirconia, a square-cut custom birthstone, and custom engraving of initials, graduation year, and school name. The rings shattered sales records in their first month and a half on the market, Holmes said.


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Tim Savage from Pexels

Textiles | On 19th Jun 2018

Da Lat begins construction of $50mn wool yarn factory

Da Lat Worsted Spinning Limited Company has begun construction of a...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search