Home / Knowledge / News / Fashion / InGroup lands exclusive rep agreement with Kersh fashion label
InGroup lands exclusive rep agreement with Kersh fashion label
05
Aug '08
Fashion licensing agency InGroup Licensing announced it has been named exclusive licensing agent for Kersh, the prominent Canadian fashion label focused on the young contemporary women's market. In its new role, InGroup will work to bring the Kersh's international reputation for natural, chic and sexy sportswear to a wide range of young women's products, from footwear and jewelry to outerwear, intimates, accessories and more.

Kersh captures the spirit of today's fashion-forward young woman through its collection that includes dresses, skirts, slacks, cardigans, sweaters, jackets, blouses and accessories. The label's products pair a natural ambience with a look that is laid back, easy to wear, feminine and quintessentially Canadian.

Kersh fashions are sold throughout Europe, Asia and North America at over 1,400 leading department and specialty stores. U.S. retailers include Macy's, Dillard's, Nordstrom, Von Maur, Gottschalk's, Buckle and Bloomingdales, among others.

“Kersh is the embodiment of today's young woman. Its products reflect the casual flair and earthy, authentic, yet chic look to which modern women aspire,” said Judi Seidman, President, InGroup Licensing. “These brand values, as well as the highly-regarded Kersh name, will translate well into literally thousands of products throughout the lifestyle and fashion industries.”

InGroup Licensing has the credibility, professionalism and business contacts necessary to land licensing deals that will significantly raise and leverage our brand awareness,” stated Sandy Dombroski, Sales and Marketing Director for Kersh parent company International Fashions Ltd. “We're excited to be working with a company of InGroup's caliber and expect great things in the future from our new partnership.”

Kersh, a unit of International Fashions, focuses on quality, styling, texture and color, balancing femininity and wearability. The company has become a household name and an international success by offering today's stylish and confident woman contemporary apparel at great prices.

Headquartered in Vancouver, Kersh maintains showrooms in New York, Los Angeles, Toronto, Vancouver and Montreal. The manufacturer advertises in a wide range of leading lifestyle, health and beauty, and fashion magazines including Vogue, Self, Seventeen and Chatelaine.

With the signing of its exclusive licensing agreement, Kersh joins other current InGroup clients including hummel performance wear; True Religion Brand Jeans, now licensed into footwear, fragrance, swimwear, handbags and hats; Angels So Sweet, a junior denim brand with handbag, intimates/sleepwear and footwear licenses arranged by InGroup; Hydraulic, now licensed into outerwear; and other fashion companies ranging from Botkier and Jib Hunt to Laguna, North Sails and WD NY.

InGroup Licensing is a full-service licensing company that specializes exclusively in fashion licensing, concentrating on fashion and lifestyle brand extensions. Founded in 1994, the company develops programs that fully integrate the disciplines of marketing, merchandising, advertising and promotion, from researching brand recognition levels and identifying logical product mixes to matching brands to partners, negotiating contracts, and managing business growth.

InGroup Licensing


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

From left: Tania Polonnowita Wettimuny, MD, Hellmann Sri Lanka; Bart de Vries, Global COO Air & Sea Hellmann; Deshamanya Mahesh Amalean, Chairman, MAS Holdings; & Shirendra Lawrence, COO, MAS Holdings

Textiles | On 20th Feb 2018

Hellmann and MAS form joint venture HMSC

Hellmann Worldwide Logistics and MAS Holdings have formed Hellmann...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search