Home / Knowledge / News / Fashion / InGroup lands exclusive rep agreement with Kersh fashion label
InGroup lands exclusive rep agreement with Kersh fashion label
05
Aug '08
Fashion licensing agency InGroup Licensing announced it has been named exclusive licensing agent for Kersh, the prominent Canadian fashion label focused on the young contemporary women's market. In its new role, InGroup will work to bring the Kersh's international reputation for natural, chic and sexy sportswear to a wide range of young women's products, from footwear and jewelry to outerwear, intimates, accessories and more.

Kersh captures the spirit of today's fashion-forward young woman through its collection that includes dresses, skirts, slacks, cardigans, sweaters, jackets, blouses and accessories. The label's products pair a natural ambience with a look that is laid back, easy to wear, feminine and quintessentially Canadian.

Kersh fashions are sold throughout Europe, Asia and North America at over 1,400 leading department and specialty stores. U.S. retailers include Macy's, Dillard's, Nordstrom, Von Maur, Gottschalk's, Buckle and Bloomingdales, among others.

“Kersh is the embodiment of today's young woman. Its products reflect the casual flair and earthy, authentic, yet chic look to which modern women aspire,” said Judi Seidman, President, InGroup Licensing. “These brand values, as well as the highly-regarded Kersh name, will translate well into literally thousands of products throughout the lifestyle and fashion industries.”

InGroup Licensing has the credibility, professionalism and business contacts necessary to land licensing deals that will significantly raise and leverage our brand awareness,” stated Sandy Dombroski, Sales and Marketing Director for Kersh parent company International Fashions Ltd. “We're excited to be working with a company of InGroup's caliber and expect great things in the future from our new partnership.”

Kersh, a unit of International Fashions, focuses on quality, styling, texture and color, balancing femininity and wearability. The company has become a household name and an international success by offering today's stylish and confident woman contemporary apparel at great prices.

Headquartered in Vancouver, Kersh maintains showrooms in New York, Los Angeles, Toronto, Vancouver and Montreal. The manufacturer advertises in a wide range of leading lifestyle, health and beauty, and fashion magazines including Vogue, Self, Seventeen and Chatelaine.

With the signing of its exclusive licensing agreement, Kersh joins other current InGroup clients including hummel performance wear; True Religion Brand Jeans, now licensed into footwear, fragrance, swimwear, handbags and hats; Angels So Sweet, a junior denim brand with handbag, intimates/sleepwear and footwear licenses arranged by InGroup; Hydraulic, now licensed into outerwear; and other fashion companies ranging from Botkier and Jib Hunt to Laguna, North Sails and WD NY.

InGroup Licensing is a full-service licensing company that specializes exclusively in fashion licensing, concentrating on fashion and lifestyle brand extensions. Founded in 1994, the company develops programs that fully integrate the disciplines of marketing, merchandising, advertising and promotion, from researching brand recognition levels and identifying logical product mixes to matching brands to partners, negotiating contracts, and managing business growth.

InGroup Licensing


Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search