Home / Knowledge / News / Fashion / Wenger Footwear collection to bear the iconic Swiss Army logo
Wenger Footwear collection to bear the iconic Swiss Army logo
06
Aug '08
Established Brands International announced the launch of its inaugural Wenger Footwear collection, which consists of two separate lines: the Alps line of performance outdoor footwear and the Chocolate line of lifestyle outdoor footwear. The entire collection will bear the iconic Swiss Army logo, which Wenger SA, maker of the Genuine Swiss Army Knife™, has exclusively licensed to Established Brands for developing and marketing footwear worldwide.

The Wenger Footwear collection of 18 styles of shoes and boots in the Alps line and 13 styles in the Chocolate line will be on display this month at two leading international retailer conventions: the Outdoor Retailer Summer Expo, which will be held August 8-11 in Salt Lake City; and the MAGIC International Marketplace, August 25-27 in Las Vegas.

An introductory line of eight styles of shoes and boots from the Switzerland-themed Wenger Alps line will be available for sale in September 2008. The entire Spring 2009 collection – including all 31 styles in the Alps and Chocolate lines – will be available for sale at major retailers nationwide in February 2009.

“We are absolutely delighted to offer an exceptional new footwear collection that we feel is truly worthy of the legendary Wenger name,” said Ron Page, chief executive officer of Established Brands. “We are confident that The Alps and Chocolate lines will quickly become synonymous in the footwear marketplace with the legendary Wenger Swiss Army Knife's high quality and functionality.”

All shoes and boots in the Alps and Chocolate lines will utilize Wenger Footwear's proprietary, patent-pending approach to shoe building, including: molded insoles that adjust to the contours of the feet and promote air circulation/breathability; anti-microbial and anti-bacterial liners and insoles; anatomically designed foot bed, including extra cushioning; welded, seamless linings to prevent chafing and irritation; and other design and manufacturing processes to maximize protection of the foot.

“Beginning with the premise that a person only gets one pair of feet, we began with the foot and worked outward in creating our Alps and Chocolate lines,” said Read Worth, chief creative officer of Established Brands. “Working with world-class design and manufacturing teams, we have re-engineered the process of creating shoes to provide unparalleled levels of comfort and performance combined with contemporary styling.”

Established Brands International


Must ReadView All

Pakistani textile associations want uniform energy pricing

Textiles | On 21st Feb 2018

Pakistani textile associations want uniform energy pricing

Pakistan’s textile industry association representatives have...

Japan’s JICA promoting energy-saving devices in Bangladesh

Apparel/Garments | On 21st Feb 2018

Japan’s JICA promoting energy-saving devices in Bangladesh

The Japan International Cooperation Agency (JICA) is promoting use of ...

Courtesy: Indorama Ventures

Textiles | On 21st Feb 2018

IVL 2017 revenue up 17% y-o-y to $8,438 million

Indorama Ventures Public Company Limited (IVL) has reported revenue...

Interviews View All

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search