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Wenger Footwear collection to bear the iconic Swiss Army logo
06
Aug '08
Established Brands International announced the launch of its inaugural Wenger Footwear collection, which consists of two separate lines: the Alps line of performance outdoor footwear and the Chocolate line of lifestyle outdoor footwear. The entire collection will bear the iconic Swiss Army logo, which Wenger SA, maker of the Genuine Swiss Army Knife™, has exclusively licensed to Established Brands for developing and marketing footwear worldwide.

The Wenger Footwear collection of 18 styles of shoes and boots in the Alps line and 13 styles in the Chocolate line will be on display this month at two leading international retailer conventions: the Outdoor Retailer Summer Expo, which will be held August 8-11 in Salt Lake City; and the MAGIC International Marketplace, August 25-27 in Las Vegas.

An introductory line of eight styles of shoes and boots from the Switzerland-themed Wenger Alps line will be available for sale in September 2008. The entire Spring 2009 collection – including all 31 styles in the Alps and Chocolate lines – will be available for sale at major retailers nationwide in February 2009.

“We are absolutely delighted to offer an exceptional new footwear collection that we feel is truly worthy of the legendary Wenger name,” said Ron Page, chief executive officer of Established Brands. “We are confident that The Alps and Chocolate lines will quickly become synonymous in the footwear marketplace with the legendary Wenger Swiss Army Knife's high quality and functionality.”

All shoes and boots in the Alps and Chocolate lines will utilize Wenger Footwear's proprietary, patent-pending approach to shoe building, including: molded insoles that adjust to the contours of the feet and promote air circulation/breathability; anti-microbial and anti-bacterial liners and insoles; anatomically designed foot bed, including extra cushioning; welded, seamless linings to prevent chafing and irritation; and other design and manufacturing processes to maximize protection of the foot.

“Beginning with the premise that a person only gets one pair of feet, we began with the foot and worked outward in creating our Alps and Chocolate lines,” said Read Worth, chief creative officer of Established Brands. “Working with world-class design and manufacturing teams, we have re-engineered the process of creating shoes to provide unparalleled levels of comfort and performance combined with contemporary styling.”

Established Brands International


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