Interviews
Lingerie companies to set up fashion & lifestyle stores
09 Aug '08
1 min read
Not unlike the rest of textile sectors, the innerwear industry is going through a rough patch due to high production cost, leading to plunge in exports and reasonable domestic sales.
Thus, the lingerie and underwear manufacturers are opting new ways to attract consumers, especially focusing on advertising and marketing strategies.
So now, these enterprises are not limiting themselves to just lingerie, they are offering wide range of products from thermal-wear to stylish sportswear at their outlets.
For instance, Maoren Group, one of the most important lingerie manufacturers in China, announced, recently, that it would invest millions of RMB to set up several such fashion and lifestyle stores.
Besides, jeans and sleepwear products, Company plans to offer all kinds of fashionable embellishments at these shops. This will include cosmetics, perfumes and trendy jewelry.
Experts believe that the alluring products and charming atmosphere at these stores will provide consumers with a complete shopping experience.
Thus, the lingerie and underwear manufacturers are opting new ways to attract consumers, especially focusing on advertising and marketing strategies.
So now, these enterprises are not limiting themselves to just lingerie, they are offering wide range of products from thermal-wear to stylish sportswear at their outlets.
For instance, Maoren Group, one of the most important lingerie manufacturers in China, announced, recently, that it would invest millions of RMB to set up several such fashion and lifestyle stores.
Besides, jeans and sleepwear products, Company plans to offer all kinds of fashionable embellishments at these shops. This will include cosmetics, perfumes and trendy jewelry.
Experts believe that the alluring products and charming atmosphere at these stores will provide consumers with a complete shopping experience.
Fibre2fashion News Desk - China
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