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Zazzle's custom shoe offering debuts with strong response
Aug '08
Zazzle, the only on-demand retail platform for consumers and major brands, announced that – just one week after launch – consumer interest for their custom shoe offering has been incredibly strong.

Since launch, over 30,000 user-generated designs have been created and made available for purchase and further customization – with the number of designs growing at an accelerating pace.

“We have an incredibly diverse and talented community of designers, and had high hopes that the opportunity to create custom shoes would get them excited,” said Jeff Beaver, co-founder and chief product officer, Zazzle. “We've simply been blown away by the response, both the volume and variety of user-generated designs have exceeded our expectations.

Some of the most popular themes include art, music, animals and politics, but you can already find pretty much anything. Developers are also taking advantage of the platform – within 48 hours after launch, one blogger created a Google Maps mashup so that you can get a map or satellite photo of your hometown on your new kicks.”

Zazzle's custom shoe platform is the first fully customizable shoe with user-generated content, allowing users to design and select colors for the entire shoe. Consumers are able to create unique custom canvas shoes by uploading their own designs, patterns, illustrations, images and text, and then preview their shoes instantly.

Users can also embellish their shoe designs with preset colors and patterns. The shoes are embellished and assembled from scratch within 24 to 48 hours, which enables consumers to receive their shoes in one to two weeks, depending upon the shipping method selected.


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