Home / Knowledge / News / Fashion / US cotton-rich clothing showcased in Vogue and Fucsia
US cotton-rich clothing showcased in Vogue and Fucsia
Aug '08
Colombian fashion designer Amelia Toro's COTTON USA apparel collections for Vogue Latin America and Fucsia magazines showed cotton's versatility as an important fiber for couture, in addition to everyday basics such as denim.

Toro designed and produced exclusive garments made with U.S. cotton-rich fabric, including 280 meters of denim, from Colombian COTTON USA Mark licensees Coltejer and Fabricato.

Both licensees are important consumers of U.S. cotton fiber, annually purchasing 25,000 and 35,000 tons of fiber respectively. Coltejer's denim facility utilizes 100 percent U.S. cotton.

COTTON USA in Colombia set up strategic alliances with fashion magazines Fucsia and Vogue Latin America so that the magazines would produce and feature these special U.S. cotton apparel collections. Fucsia featured 20 pages, including the cover, of photos of supermodels wearing Toro's garments in cotton fields near Memphis, Tenn., while Vogue devoted 10 pages to Toro's subsequent denim collection. The magazines also ran editorial content about U.S. cotton and the COTTON USA program.

The popular Colombian fashion TV channel “Body Channel” broadcast behind-the scenes footage of the COTTON USA project with Vogue, starting with cotton fiber processing and denim manufacturing and concluding with footage from the shoot.

COTTON USA leveraged usage of the Fucsia photos, featuring them extensively throughout Europe in trade, institutional and consumer materials. The 18-month ad circulation reached more than 56 million consumer and trade contacts.

These COTTON USA activities with Fucsia and Vogue garnered about $355,000 in free press and $372,000 in third party contributions, more than 10 times CCI's investment of funding from USDA's Foreign Market Development Program. The activity served to promote cotton's versatility and increase brand awareness of COTTON USA in Colombia and globally.

Cotton Council International

Must ReadView All

Courtesy: Nine West

Fashion | On 17th Jun 2018

ABG wins bid in Nine West Holdings auction

Authentic Brands Group (ABG), owner of a global portfolio of...

Courtesy: Kreussler

Textiles | On 17th Jun 2018

USDA certifies Kreussler's solvent as biobased

The US Department of Agriculture (USDA) has certified Kreussler's...

Courtesy: ITUC

Textiles | On 17th Jun 2018

Democratic space shrink & corporate greed are rising: ITUC

Shrinking democratic space for working people and unchecked corporate ...

Interviews View All

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search